AI SYSTEMS · AUTOMATION · DIGITAL OPERATIONS

Building smarter systems for small businesses.

AI automations, CRM workflows, websites, and content systems that reduce chaos and keep work moving.

Your business does not need another disconnected tool. It needs a system.

Too many businesses are held together by scattered DMs, texts, spreadsheets, repetitive follow-up, disconnected software, and undocumented processes. I help replace the chaos with connected operating systems.

  • Leads and requests get lost Inquiries arrive in DMs, texts, emails, and calls—but there's no central system tracking them.
  • Follow-up depends on memory Client communication happens when you remember to check in, not when it should happen.
  • Software doesn't communicate Each tool works fine alone, but nothing talks to each other—data lives in silos.
  • The owner remains the bottleneck You're the only one who knows how things work—so everything depends on you.

What I Build

AI and Workflow Automation

Intake, follow-up, routing, notifications, task creation, AI agents, APIs, n8n, Telegram, email, and calendar integrations.

CRM and Client Operations

Pipelines, booking, client communication, delivery tracking, retention, and GoHighLevel systems.

Websites and Digital Infrastructure

Websites, funnels, dashboards, client portals, and connected internal tools.

Content and Media Systems

Workflows for organizing, repurposing, distributing, and managing photography, video, audio, and long-form content.

Featured Systems

Operating System · Active Build

Lauren and Clay Venture OS

Complete operational system for managing our joint ventures, client work, content pipeline, and business operations.

Notionn8nGoHighLevel
CRM System · Active Build

Moments by LP Client Operations

Client intake, project tracking, delivery, and retention system for Lauren's photography and personal branding business.

GoHighLeveln8nTelegram
Business Build · Implemented

Agent Boost Solutions

GoHighLevel-based SaaS package designed specifically for life insurance agents—CRM, workflows, and automation.

GoHighLeveln8nAPIs
AI Experiment · Prototype

JARVIS Personal Operator

Personal AI operator connecting calendar, email, Telegram, task management, and automated daily briefings.

n8nOpenAITelegram

Business Builds

Business Build · Implemented

Agent Boost Solutions

GoHighLevel-based SaaS package designed specifically for life insurance agents—CRM, workflows, and automation.

GoHighLeveln8nAPIs
Business Build · Production

DAT Media Marketing

AI consulting and automation agency for local businesses. CRM systems, workflow automation, and operational infrastructure.

GoHighLeveln8nHugo
Business Build · Active Build

The Patient Agent

Life insurance brand built on patience over pressure. Educational content, systems, and agent training.

GoHighLevelSkoolContent Systems
Business Build · Concept

LeadRecover

SMS-first AI lead qualification SaaS for real estate agents. Automated follow-up and conversation routing.

TwilioOpenAICRM APIs
Business Build · Concept

The Operator Class

Skool community for solo operators learning to build systems, automate workflows, and operate with leverage.

SkoolAutomation Curriculum

AI Experiments

AI Experiment · Prototype

JARVIS Personal Operator

Personal AI operator connecting calendar, email, Telegram, task management, and automated daily briefings.

n8nOpenAITelegram
AI Experiment · Prototype

AI Content Repurposing System

Automated workflow that takes long-form content and repurposes it into social posts, threads, and short clips.

n8nOpenAIFFmpeg
AI Experiment · Implemented

Telegram Command Center

Personal command interface using Telegram bots to trigger workflows, query systems, and receive notifications.

Telegram Bot APIn8nPython
AI Experiment · Prototype

Automated Client Check-in Agent

AI agent that monitors client project stages and sends personalized check-ins at the right time.

OpenAIn8nGoHighLevel
AI Experiment · Concept

Voice-to-Task Workflow

Speak a task or idea into Telegram, AI transcribes and routes it to the right system—calendar, CRM, or task manager.

Whisper AITelegramn8n

Websites and Platforms

Website · Production

clayhuffman.io

Personal brand site showcasing systems work, breathwork audio, writing, and music. Built with Hugo.

HugoNetlifyCustom CSS
Website · Concept

The Boca Insider

Local content and business directory platform for Boca Raton. Community-driven recommendations and guides.

HugoStructured DataSEO
Website · Active Build

Moments by LP Website

Photography portfolio and booking site for Lauren's personal branding and photography business.

HugoGoHighLevel FormsNetlify
Website · Concept

Client Portal System

Custom client-facing dashboard for project tracking, file delivery, and communication—branded for DAT Media clients.

ReactAPIsAuthentication

Media and Production

Media System · Implemented

DAT Media Real Estate Workflow

Complete photography and video production workflow for real estate agents—capture, editing, delivery, and storage.

LightroomPremiere ProGoogle Drive
Media System · Prototype

Content Archive and Distribution System

Centralized media library with tagging, search, and automated distribution to social platforms and websites.

Google DriveAPIsn8n
Media System · Concept

Podcast Production Pipeline

End-to-end workflow for recording, editing, publishing, and repurposing podcast content into multiple formats.

Adobe AuditionDescriptRSS
Media System · Production

Breathwork Audio Production

Designed and engineered breathwork audio tracks with timed cues, alpha waves, and ambient music. Available at clayhuffman.io/breathwork.

Adobe AuditionSound DesignBinaural Audio
Featured Case Study

Moments by LP Client Operations System

The Problem

Lauren runs a photography and personal branding business called Moments by LP. Client inquiries and work were scattered across Instagram DMs, text messages, calendars, and verbal conversations. There was no central system tracking requests, no visibility into project stages, and follow-up happened only when she remembered to check in.

The System

We built a connected client operations system that captures every request and converts it into trackable work. The system connects intake, project stages, task ownership, deadlines, client follow-up, and delivery—replacing scattered messages with structured workflows.

Tools include GoHighLevel for CRM and pipelines, n8n for workflow automation, Telegram for real-time notifications, Google Calendar for scheduling, and custom AI agents for intake routing and client communication.

Active Build

This system is currently in active development. Core intake and pipeline workflows are implemented and being tested with real client projects.

System diagram and screenshots available soon

Built across business, technology, and production

My background crosses disciplines that most people keep separate: business analytics, process improvement, AI and automation, CRM systems, web development, infrastructure, audio production, media, and military electrical work. What connects them is systems—understanding how the parts interact, where failure occurs, and how better structure changes the outcome.

Education BA in Business Analytics
Certification Six Sigma Green Belt
Technical AI & Workflow Automation
Systems CRM & Operations
Development Web & Infrastructure
Training Cybersecurity & Infrastructure
Production Audio & Media Engineering
Military U.S. Coast Guard Veteran

The path that led here

My path has crossed military electrical work, business analytics, process improvement, cybersecurity, audio engineering, media production, chronic-injury recovery, and AI development. What connects those fields is systems—understanding how the parts interact, where failure occurs, and how better structure changes the outcome.

For four years, a nerve injury kept me from working the way I used to. That forced me to rebuild how I approached problems: less forcing, more structure. The injury taught me that better systems reduce the need for constant effort. That principle now shapes how I help businesses operate.

Beyond commercial systems work, I create music with my wife Lauren, produce breathwork audio, write about process and patience, and share what I'm learning as I build a life by design.

Breathwork

Audio designed to calm, focus, and regulate your nervous system.

Original

Drive Session — Tick + Ambient

4 hours · One tick per second, EQ'd by hand and layered with ambient music.

Technique

Wim Hof Method

20 min · Guided breathing rounds, the way I actually do them.

Technique

4-in-6-out Breathing

5 min · Inhale 4 seconds, exhale 6. Calming and grounding.

Technique

Box Breathing

10 min · Recording soon.

Technique

4-7-8 Breathing

8 min · Recording soon.

Technique

Fibonacci Breathing

15 min · Recording soon.

View All
Breathwork →

From the Blog

Writing on systems, patience, process, and building a life by design.

Music

Original music created with Lauren, including meditation and ambient compositions.

First Track

Coming soon.

EP, Vol. 1

Coming soon.

Live Sessions

Coming soon.

What part of your business still depends entirely on you?

Let's identify the bottleneck and determine whether the right answer is a better process, an automation, a connected CRM, an internal tool, or a complete operating system.

Clay Huffman
Connect

Clay Huffman

AI Systems & Automation Consultant
Founder, DAT Media Marketing

I help local service businesses, photographers, creative studios, creator-led companies, insurance agents, real-estate professionals, and owner-led businesses replace scattered processes with connected operating systems.

If your business still runs through messages, memory, and disconnected software—let's talk.